Ranking Factors For Google
February 2, 2017
When we’re looking to perform search engine optimization on any of the website sites what we’re looking to achieve is a top ranking on Google for keywords relevant to our product or service. Before we can gain a high Google ranking we first need to understand the factors that determine why a site ranks high on Google, once we have this knowledge we can begin to implement the necessary changes to our site and structure.
The problem is that there are hundreds of rankings factors which determine where a site will rank for a determined keyword query, so which ones do we pick? Which one’s are given the most weight and which ones should we ignore? The only means to know this is through research. Fortunately, the research has been carried out on many SEO sites for us all to benefit. Here is an assortment of the most important search engine optimization factors that will allow you to rank highly on Google.
Links are the main area we should be looking to optimize when going through our optimization strategy; they are that powerful that a site can rank for a keyword phrase with no relevant content. However, it is good practice to use content and links together. The main element of your link that you will want to optimize is your anchor text; this tells Google the subject of your site before Google ever reaches the page. It is a highly powerful technique used by SEO’s to increase the relevance of a site. You should also aim to get links from pages that are relevant to your content; this will increase the authority the link carries.
There are also many on page factors we need to consider when optimizing Vancouver SEO for Google However, the most important on page feature is your title tag. You should use your keywords in your title tag naturally, don’t stuff the keywords, simply use the phrase once putting your main keywords at the beginning. You should then try and use different variations of your targeted keywords within your content. Google loves content and will give you the extra ranking ability for the increased content on your domain.